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New office! New office!

…So our new on-site office has arrived!! These past few weeks, in preparing the site for expansion there’s been hard graft, heavy lifting and metal splinters getting stuck in our beards or gently cascading off our bald heads. However in the process we have had such a positive response from the locals passing by which has been really lovely.

The office is all wired up now thanks to Darryl from Bert Electrics. We have all bagsied our work spaces, been putting up reclaimed IKEA furniture (aka reclaimed from our flats!), are taking turns in the kitchenette and even made the girlfriend cry when she saw photos of the new office! (yeah we’re not sure about her!)

We are thrilled though as it’s a bit of a milestone for us, it’s been two years of building the farm, creating ‘Growing Underground’ and working from office space in Brixton or from home until now. It’s great to see the business moving forward and to now have the ground work being done at, well, ground level which is making working on the farm so much more efficient and productive …but this is just the beginning! 🙂

Caution: Farmers at Work!

Lots have happened in the last couple of weeks including the fact that we have a new farm manager, Gabe, on board who has proved to be a very welcome member of the team! We continue to tend to the farm, however as promised, we have all been getting down and dirty, preparing the site for expansion which given the scale and location, both above and below ground, is more than a bit of a task. As well as ‘farm manager’ duties, we’re quite sure Gabe is thrilled to have joined us at this pivotal point which allows him to add painter, decorator and general muscle man to his CV 😉

The site generally hasn’t had much TLC since WW2 so it’s all proving very challenging but we’re enjoying the team work, banter and seeing it all come together. Here we are sweating, carrying wood and handling ‘man tools’ as we (along with Gabe and intern Jordan) rub sun lotion over ourselves. All in the name of undertaking the ‘above ground’ work of preparing the yard and laying the foundations for what will be the farm office at surface level…

Shiny new blog!

Hello all! Firstly apologies for the delay in blog updates lately – as a result this one will be slightly extended (so further apologies for that!) So what have you been doing we hear you ask? You may already be aware if you have been following us on Facebook and Twitter but if not, well, life has continued to be pretty hectic since the launch of Growing Underground back in January. More press and publicity than we could ever have imagined has ensued thanks to our PR guys 1238, our Crowdcube fundraising campaign kicked off and we went viral. With the help of our intern, Jordan, we kept the farm looking good and have had as much interest internationally as from the UK – six months later it continues still!

Our beardy and baldy selves have managed to speak coherently in interviews but not quite to the same slick level as ‘One Take’ Michel Roux Jr! Highlights have included being on various news channels such as BBC, ITV, ABC (US), ABC (Australia), CBS, NPR and ARD to name but a few. Press coverage consisted of all the main UK newspapers; The Guardian, The Telegraph, The Times, The Mail, The Metro, Time Out, This is Money etc. to our old local The Bristol Post and as far and wide as The Times of Mumbai! We also had an MSN feature on us, were listed on Yahoo’s ‘Top Secret Spots’, The Telegraph’s ‘Most Watched this Week’ and got to no.1 on Viralnova’s most ‘Totally Brilliant’ use of a Rundown Building!

The following months brought a successful investor Meet and Greet event and we were thrilled to be told that our pitch had received the most views in the history of Crowdcube! Then after being invited to do a talk at Shoreditch House for further potential investors, April showered us with being chosen by National Geographic as part of a special series ‘The Future of Food’ and we got a mention on Newsnight. May brought us an invite to The Restaurant Leaders Summit in Cannes, presenting to future customers as one of the first food suppliers ever at the annual event! Of course this was an absolute honour but also a tad scary – luckily we delivered a successful presentation with great feedback (and all without stuttering, total mind blank or soiling ourselves! :))

There are many other interviews we could mention such as one that involved a photo shoot of lettuce being repeatedly thrown in our faces?! We’re assuming this was some kind of artistic angle and that we are not featured on a DVD labeled ‘Lettuce Fetish’ in a Soho basement somewhere!

Alongside all of this of course we continued to work on the farm and were booked up meeting investors so it’s been pretty full on! Now, even though our Crowdcube campaign has finished, our conversations with external investors continue, this ranges from HNWI, Venture Capital, Banks and Corporate Investors. We have received an offer of assistance to aide the growth of the ‘Growing Underground’ brand from one of the largest growers in the UK and Europe.

We have also finalised an agreement with County Supplies London who will be our New Covent Garden Market distribution partner and with whom we did a stand with at this month’s London Produce Show. Supplying thousands of sites in the London area they will take the majority of produce from the first phases of our expansion which will provide much needed revenue at the early stage of our business. So things continue to be hectic but exciting as we get down to the nitty gritty of expanding the farm, it’s all hands on deck! We hope this has filled you in on with what’s going down with Growing Underground so far….there is light at the end of the tunnel…!