Temporary office Space

There was only so much cappuccino we could drink and there is only so long we could nurse a camomile tea sitting in Costa. So fellow London Leader, Dirk Bischof, of One Planet Ventures, has provided us with office space in his sustainable incubator in Brixton. We will work from here until we are able to build an on site office at the farm…hmm nervous smiles as launch day draws near?

Another ‘Decent’ shoot

Another fantastic photo shoot with Decent Design, this time some beautiful delicate shots of our micro greens. We are now ready with PR company 1238 on board, a film pitch, two websites, a business plan and crowdfunding campaign which we hope to launch very soon; as soon as the tunnel lease is signed that is!

Website shoot

Andy from Decent Design, our design strategy and branding agency, came down to London to take photos for the websites and business plan. He got some amazing shots on the day. The Decent crew have done an amazing job across the board with our branding and we very much look forward to working with them as the business develops.

Crowdcube film pitch

We have now put together our Crowdcube crowdfunding campaign, complete with a short film explaining the concept. On filming day it was an early start for everyone involved and there was an excitement in the air. Annoyingly Michel Roux Jr got his lines spot-on first time, whilst myself and Steve seemed to struggle to speak English!

The film was shot by James Moriarty who not only has a cool name but is an exceptional DOP. He had also accompanied me towards the end of the summer on several cutaway shoots for the film, both within London and further afield.

Take a look at the finished product http://growing-underground.com/#video

Producer: (myself) Richard Ballard/ DOP: James Moriarty/ Director: Adam Williams/ Editor: Theresa Logun/ Storyboard Artist: Jerina Jagdeo

Film Storyboard (and Michel Roux Jr!)

The business is snowballing – in a good way! We are engaging some high profile interest, continue to work hard down on the farm and on our business plan. We are now thrilled to say that in the last few weeks we have managed to bring one of the best chefs in the country, Michel Roux Jr, on board as a non-executive director which we are really excited about! 🙂

We have also started to put together our Crowdcube crowdfunding campaign which will involve a film pitch. Here’s our storyboard for the film as illustrated by the very talented Jerina Jagdeo. She has even got the variety of everyone’s facial hair spot on! We aim to keep to the initial script and storyboard with maybe very slight diversification if need be on filming day.