GDR Creative Intelligence article

Here’s our farm featured in the quarterly Global Innovation Report of GDR Creative Intelligence who specialise in global retail trend forecasting πŸ™‚ (erm yes that’s us above the ‘world changing condoms’!)

Is it a bird? Is it a plane? No it’s our new outdoor sign!!

Earlier today our new outdoor sign was fitted on to the building (yes this is exciting for us!) And hopefully this will clarify why we’re here to the locals as opposed to; ‘those dodgy looking guys who keep hanging around that old building’! πŸ˜‰

It’s electrifying! It’s Pete Muller!

Earlier this week we had the privilege of having super talented photographer Pete Muller down on the farm. Β The result was these awesome electrifying shots giving the tunnelΒ a touch of the supernatural! via@petemuller99

Monocle urban farm film

Life continues to be busy down on the farm and we’ve all settled into the new office. We’re also delighted this week to have our underground farm ‘representing’ London in this short film by Monocle on urban farms from around the world! πŸ™‚

Stormy stormy night…

Admit it, you were scared last night. That was one pretty hefty thunder and lightning storm! Check out this amazing shot over London via @justinstokes_ (slightly different pic from yesterday’s blue sky one!)

New office! New office!

…So our new on-site office has arrived!! These past few weeks, in preparing the site for expansion there’s been hard graft, heavy lifting and metal splinters getting stuck in our beards or gently cascading off our bald heads. However in the process we have had such a positive response from the locals passing by which has been really lovely.

The office is all wired up now thanks to Darryl from Bert Electrics. We have all bagsied our work spaces, been putting up reclaimed IKEA furniture (aka reclaimed from our flats!), are taking turns in the kitchenette and even made the girlfriend cry when she saw photos of the new office! (yeah we’re not sure about her!)

We are thrilled though as it’s a bit of a milestone for us, it’s been two years of building the farm, creating ‘Growing Underground’ and working from office space in Brixton or from home until now. It’s great to see the business moving forward and to now have the ground work being done at, well, ground level which is making working on the farm so much more efficient and productive …but this is just the beginning! πŸ™‚

Another ‘Decent’ shoot

Another fantastic photo shoot with Decent Design, this time some beautiful delicate shots of our micro greens. We are now ready with PR company 1238 on board, a film pitch, two websites, a business plan and crowdfunding campaign which we hope to launch very soon; as soon as the tunnel lease is signed that is!

Website shoot

Andy from Decent Design, our design strategy and branding agency, came down to London to take photos for the websites and business plan. He got some amazing shots on the day. The Decent crew have done an amazing job across the board with our branding and we very much look forward to working with them as the business develops.

Crowdcube film pitch

We have now put together our Crowdcube crowdfunding campaign, complete with a short film explaining the concept. On filming day it was an early start for everyone involved and there was an excitement in the air. Annoyingly Michel Roux Jr got his lines spot-on first time, whilst myself and Steve seemed to struggle to speak English!

The film was shot by James Moriarty who not only has a cool name but is an exceptional DOP. He had also accompanied me towards the end of the summer on several cutaway shoots for the film, both within London and further afield.

Take a look at the finished product http://growing-underground.com/#video

Producer: (myself) Richard Ballard/ DOP: James Moriarty/ Director: Adam Williams/ Editor: Theresa Logun/ Storyboard Artist: Jerina Jagdeo

Film Storyboard (and Michel Roux Jr!)

The business is snowballing – in a good way! We are engaging some high profile interest, continue to work hard down on the farm and on our business plan. We are now thrilled to say that in the last few weeks we have managed to bring one of the best chefs in the country, Michel Roux Jr, on board as a non-executive director which we are really excited about! πŸ™‚

We have also started to put together our Crowdcube crowdfunding campaign which will involve a film pitch. Here’s our storyboard for the film as illustrated by the very talented Jerina Jagdeo. She has even got the variety of everyone’s facial hair spot on! We aim to keep to the initial script and storyboard with maybe very slight diversification if need be on filming day.